Kind has developed a name and identity for Alo, an innovative and modern newcomer in the traditional seafood segment.The name Alo is inspired by the old Norwegian expression ‘Alo’, which refers to the noise made by seagulls and people out on the fishing grounds, particularly during fishing in the old days. Alo wants to breathe new life into old methods and traditions relating to the processing of Norwegian seafood.
Alo Stockfish is part of Innomarin, a young company, but with roots dating back to the rich fisheries and processing traditions along the Norwegian coast and in Arctic waters. Alo’s products reflect the company’s values, which focus on sustainability, quality, traditions, natural tastes and innovation. Alo’s production facility is at Stadlandet in Norway, at a local family enterprise with long traditions that prides itself on producing first-class natural snacks made from dried fish.
Alo – dried fish snacks – are produced from first-class fillets that stem from sustainable fisheries. The fish are filleted on board the fishing boats, using methods that ensure that their culinary properties and good natural flavour remain intact. Upon delivery, each individual fillet is manually checked before being prepared for drying. In order to ensure as good a product as possible, the drying process has been moved to a modern drier in a controlled environment that results in an even and optimal drying process. After drying, the fillets are ‘gently’ pounded. This is important in order to preserve as much as possible of the good flavour ‘inside’ each fillet.
