Kruk (Crow) Home Brewery
by Theresa Christine Johnson on 01/28/2016 | 3 Minute Read
You don’t have to look too hard to find craft beer—which means, of course, that if brewers want their beer to stand out, they can’t just rely on the taste of the beer to reach consumers. Kruk Home Brewery hired hopa studio to create a brand and packaging design that expresses strength in simplicity.
Using charred and blackened tree limbs feels rough and almost masculine, situating the beer as flavorful and intense. The labels are faded hues with the Kruk logo resting boldly at the bottom. Information on the bottles are written in a typewriter-inspired font, speaking to the attention to detail that the brewers put into their process.
Designed by hopa studio