Salva Craft Beer
by Theresa Christine Johnson on 01/27/2016 | 3 Minute Read
A beer for every day of the week. Salva Craft Beer are specialty brews that offer a little something for everyone, whether it’s a hoppy IPA or a smooth weiss beer. Frente designed the branding and packaging for Salva, creating a handcrafted logo that translates onto every variety the brewery offers.
“The visual identity developed for Salva Craft Beer, a growing artisanal brewery from Brazil, is based on a handcrafted logo that has been gone through manual and digital processes that added dust, scratches and noises to the original art and labels, so each one has an unique visual. The beer types harmonize with the weekdays, with some mystery reserved for Thursday.”
The Salva brand name stands proudly on the label, large letter spread out on the traditional amber bottle. You’re not just buying a beer here—you’re buying a Salva beer. The brand must instill confidence and trust in the buyer almost immediately, and entice them with quality craft brews. Each beer’s label is unique, encouraging enthusiasts to try them all and branch out from the type of beer they would normally drink. The added mystery around Thursday gives the brand a quirky twist and a deeper emotional bond with buyers.
Designed by Frente
Pahnke GmbH & Co. KG