Featured image for The Berry Nutty Farm

The Berry Nutty Farm

by Theresa Christine Johnson on 01/26/2016 | 3 Minute Read

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Few things are better than homemade jams from grandma’s house. Using traditional, small-batch methods, The Berry Nutty Farm creates fruit spreads and fruit butters for the modern kitchen. Sullivan Higdon & Sink was tasked with refreshing the brand to show the brand’s commitment to traditional quality by creating a story around the bold flavors.

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The Berry Nutty Farm uses the classic mason jar to package up their products, giving the brand a hometown feel. Text and graphics are designed with thin white lines that almost look hand-drawn, indicating the care that goes into creating their line of products. The brand embraces a bit of quirky humor in their copywriting, stating things like “Like a perfect summer day. Only in a jar,” and “This box is jam-packed.” Along with the small stories on the back of the labels, this gives The Berry Nutty Farm an enjoyable and relatable voice that further connects the buyers to the brand.

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Designed by Sullivan Higdon & Sink

Country: United States