DIELINE AWARD WINNERS REVEALED

KAŠ

by Elizabeth Freeman on 01/21/2016 | 3 Minute Read

Editorial photograph

Nothing beats an ice-cold beer after a long day of work especially one that tastes as good as it looks. Designed by Coba&associates, KAŠ is definitely one to beat. Sold in a 6 -pack, IPA's and APA's are packaged in tinted brown bottles wrapped in Blue, Red, or Creme. The "KAŠ" logo stands front and center and is treated with a distressed effect. The clean label design keeps the brand lively and modern while the logo hints at the long standing history this brewery has in Serbia. 

"We used Kaš beer's own characteristics in order to create the design that emphasized them best. As Kaš is pasteurized and unfiltered, has no additives or artificial ingredientsyet is rich in flavors, smell and taste, our design had to be simple, visible, clear yet charming and almost accidentally super cool. There was no need to over design. We gave a clear statement that Kaš has arrived to freshen up your time, to put on a fire and to show the true meaning of the Balkanbrewtopia, the Utopia that exists."

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Designed by  Coba&associates

Client: Balkan Brewtopia

Country: Serbia


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