by Elizabeth Freeman on 01/21/2016 | 2 Minute Read
What makes Nomikos Estate's fava so unique is that it's cultivated in the volcanic soil of Santorini. For those who are unfamiliar with Fava, it is a plant bearing large pods containing edible seeds. They are found in the Mediterranean and are harvested by the Egyptians, Greeks and Romans.
Today, fava continues to be a significant ingredient in Mediterranean dishes with Nomikos Estate being the most popular brand. Designed by Molivi - Design Studio, the crop is packaged in paper boxes illustrated with the product's natural origin.
"Our Concept: We got inspired by the successive layers and various hues of the minerals found in the soil of Santorini. This became the central idea behind our design, which we then further developed through creating a minimalistic impression of the soil. With the use of a cutout window we integrated the product in our visual, like a piece of earth, the earth of Santorini. What we did: Branding & Packaging, posters displayed on exhibition stands. A series of products based on the same visual identity will follow."