Brand Spotlight: Thrive Market

by Elizabeth Freeman on 01/15/2016 | 3 Minute Read

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Combine the great prices of Costco, the organic food of Whole Foods, the ease of Trader Joe’s, and give it a URL – this is Thrive Market. Founded by Nick Green, Thrive operates as a membership service that aims to make wholesome, healthy food affordable and available to everyone. Just pay the annual membership of $60 and have access to organic and non-toxic products available at a fraction of the cost you would find in your regular grocery store (averaging 35% less, actually) – plus it gets delivered to your door.

“Call us radical, but we believe that healthy living should be easy and affordable for everyone and shouldn’t depend on geography, income level or any other barrier. That hasn’t been the case for a long time in this country, and we wanted to do something about it. At Thrive Market, we make it easy and within reach. Here, you'll find the best-selling 4,000 health and wellness products from the top 400 natural brands on the market at 25-50% below traditional retail prices. Simply, it's the stuff you want, at prices you can afford.”

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You won’t find fresh produce on Thrive; instead, their focus is non-perishables like coconut oil or flour, products which actually make up about half of the cost of a regular visit to the grocery store. And to make these natural and organic foods truly accessible to a larger audience, the cost must be lower than what you’d find at a typical grocery store – after all, one of the biggest reasons people don’t buy organic foods is because of the price tag. The business model allows Thrive to profit from the subscription (which works out to $5 a month) and they can then price products to cover strictly the fulfilling and shipping costs. In turn, savings are passed on to Thrive Market members.

Finding third-party brands that will suit the price range Thrive desires can be a challenge, so they’ve also stepped into private label territory. For products that simply can’t be priced less through Thrive than the conventional offerings or items that are more costly to ship, for example, private labels can help lower costs. And since they offer perhaps two or three brands in a product category as opposed to twenty, Thrive focuses on an easy and straightforward process that health-conscious individuals and busy families will appreciate. Simply put: good food for all.

“This membership fee also allows us to make good on our social mission. Expanding access to healthy living isn’t just a business model — at Thrive Market, it’s at the core of everything we do. So every time a new member joins, we donate a free Thrive Market membership to a low-income family. It's a win-win that lets all of us thrive together.”

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