Concepts We Wish Were Real

by Elizabeth Freeman on 01/15/2016 | 13 Minute Read

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Happy Friday! It's that time of the week where we highlight our favorite concepts we wish were real.

Le Temps Chocolate


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Trends may come and go and popularity waxes and wanes, but there’s one thing that will never go out of style: delicious chocolate. Meeta Panesar’s concept for the fictional chocolate bar company Le Temps Chocolate celebrates the 20th century in a clever way: the percentage of chocolate used in each bar corresponds to a particular decade. 

Striking geometric designs of recognizable fashions and hairstyles grace each chocolate bar, making Le Temps something fun to enjoy simply by itself or to enthusiastically collect to have the entire set. The brand name and cacao percentage appears at the top, although the imagery truly takes the stage here. A mustachioed man with a monocle, a ravishing flapper in a headdress, or a woman with flowing, curly hair—the styling is recognizable and also gives buyers a sense of rose-tinted nostalgia, on top of identifying the type of chocolate. Bright colors create a warm and positive mood, perfectly suited for enjoying a couple squares of something sweet.

Designed by Meeta Panesar

Country: United States

Eta Tea


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Eta Tea is going to make you love tea time even more—just look at these gorgeous tins! The concept, fromDickson Wong, honors the actual process of getting the perfect tea leaves to the consumer for brewing a delicious cup of tea.

“Eta, the seventh letter of the Greek alphabet (?), is often used as a symbol for seven in many academic areas. For the Eta tea company, it means the seven steps in tea making. The first six processing steps including harvesting, crushing, tearing, curling, oxidizing and grading, which the company have done perfectly for their customers. The seventh step is the final step in making a perfect cup of tea and the only step that takes place in the customer’s hand, brewing.Since Eta is a premium tea brand that only sells highest quality tea products, I traced back to the root of what premium tea meant back in the days when only the privileged could enjoy such beverage in the Western world. I took inspiration not only from old premium tea tins, but also luxury items like premium tobacco tins and vintage cosmetics packaging. I wanted to create a brand and packaging that convey the quality of the tea leaves it contains, and has a classic and elegant look with a hint of modern vibe.”

Using the actual steps of sourcing and creating good tea (and not just the brewing process) situates Eta Tea as a high quality product. Customers today appreciate knowing the story of the products they buy. An enchanting yet bold color palette livens up the vintage inspiration on the tins, with classic serif fonts and sophisticated graphics and accents. The round tins keep tea leaves fresh, but buyers will likely hang on to them long after they’ve emptied them out.

Designed by Dickson Wong

Country: United Kingdom

Grey Goose Vodka


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Forget the Grey Goose you know—the one with the frosted glass and flock of birds on the bottle—and instead imagine these elegant bottles on the shelf. Designed by Lino Russo, this concept takes a luxury vodka and makes it even more lavish, merely by simplifying things. Using the graceful, extended wing of a bird in flight translated by a purposeful brushstroke, Russo’s Grey Goose oozes a confidence and beauty that communicates the premium quality of the vodka.

Grey Goose chooses only the finest ingredients for crafting their vodka, an idea of purity that the concept embraces. The large colored stroke of the brush is practically a work of art, and it gives a sense of motion that can be hard to convey on a bottle. An all-caps, sans serif font travels up the label, encased in a thin rectangle outlined in white. By placing one silhouette of a goose on the front, instead of many, a clearer icon can be associated with the brand.

Designed by Lino Russo 

Country: Italy



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Look closely, and the lovely, sharp designs on these paint cans will start to look like something else. Designed by Alexandra Rusu, MOTIF is a concept for cans of paint that provide inspiration for the buyer. Using vibrant colors and energetic graphics, MOTIF appeals to those looking to create something bold with the paint and a paintbrush.

“My focus was to create a brand that appeals to design enthusiasts, but also conveys 'quality.' The concept emphasizes on colour through intricate patterns. As you follow the patterns, you could easily see them transforming into plain brushstrokes.”

Lines on the edge of the label give the impression that the design is dripping down, getting consumers excited to create their own designs. The MOTIF brand name is written up the can, with the letter “O” completed with a teardrop in the middle, which also gives the impression of fresh paint. A small color swatch appears on the bottom of the can and pops against the white background, and that same color is found within the design—further sparking creativity in the buyers.

Designed by Alexandra Rusu

Country: Romania



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Fresh juices aren’t just delicious—they’re good for you from the inside out. Taking the idea that wholesome, pure ingredients will create a happy, healthy body, Ishita Jain has developed a concept for the company Shuddha.

“Based in New Delhi, Shuddha is a new venture which aims to encourage a wholesome and healthy living through their foods. Currently Shuddha is in the process of launching vegan juices, nut milks and some smoothies. They hope to expand to a range of foods like butters, granola mixes, yogurts, salads, tonics and elixirs over time. “We started by reading into the brief and identifying the main keywords: Raw, Vegan, Natural, Healthy, Lifestyle, Local, Green. I thought of various visual routes we could work with, raw, earthy forms, explored bilingual options, thought of representing a healthy lifestyle through the identity. We decided to push for a Devanagri logo, because the brand is called Shuddha, a hindi word which means pure.”

Although the notion of purity was important, creating a memorable brand identity that had personality and could grow with the company was vital. To create a fleshed out design, Jain considered the roots of the brand to help the concept grow from there. With the audience and core values in mind, the result demonstrates the importance of health, happiness, and overall wellness in the Shuddha brand and everything they offer.

“Shuddha is an Indian brand catering to a local (currently Delhi) Indian audience, and the very fact that the name itself is in Hindi, drove us to explore Devanagri letterforms. After various rounds of iteration, and using various tools, we narrowed down to an elegant brush script logo.”

“It was at this point this point that we realised that our logo was not communicating two important keywords that we had overlooked. Our logo was looking too traditional and not modern and high end. It also did not match with the visual language we had been developing parallely. To communicate that, and to convince our clients that Hindi can be cool too, we started deconstructing the logo. Teal was chosen as the primary brand colour to signify health and wellness. We decide to go ahead with the idea of communicating the importance of a healthy lifestyle. I tried to emphasise the importance and impact of the food that we consume everyday on our lives. We realised that the pattern was looking to heavy and cluttered, so we broke down the illustration to individual units. Each illustrative unit is for a different attribute of Energy, Relaxation, Weight Loss, Immunity, Strength and Detoxification; which is how the juices are planned to be. Each unit is inspired a yoga posture for that very attribute. Even the colour for each unit has been selected on the basis of the principles of colour therapy. Inky blue for weight loss, purple-lavender for relaxation, red for energy, teal for immunity, yellow-orange for strength, green for detoxification. We proposed glass bottles to reinforce the idea of purity.”

Designed by Ishita Jain

Country: India

"COFFEE KONG" A new way of having a coffee break.


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In the half part of Asian region, a market of instant coffee mix is more popular than brewed coffee. More than 70% of people have more than 1 cup of coffee everyday. Consequently, people have to waste same amount of vinyl coated material per cup. As Ahhaproject has been considering all the time, we wanted to find a way to protect the environment and also make consumer comfortable when they have our product. Ahhaproject’s “Coffee Kong” shows comfortable ways of having coffee. 1. Cold pressed coffee mass doesn’t need a spoon and people can adjust a intensity of coffee easily. 2. Also, it is easy to carry for outside activity, such as camping and picnic. 3. “Coffee Kong” helps people reduce several steps for brewing coffee. How to brew. All you need is hot water and a couple of these sugar coated instant coffee compressed beans. Put in a couple of them (depending how strong you like your cuppa joe) and then get ready to sip on some delightful coffee.

Designed by ahhaproject

Country: Korea


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