by Elizabeth Freeman on 01/13/2016 | 3 Minute Read
Cementos Pacasmayo, a leading brand of cement in Peru, worked alongside Studio A - Interbrand to create packaging for their new line of low-cost products that would create a stronger relationship with the company's consumers (builders and construction workers). With a difficult challenge at hand, "Mochica" was born.
"Through a visual universe inspired by the culture of the same name, where earthy colors and diagonal cuts wrap the package, the main character, the Moche warrior, elevates reflecting the values and punch of northerners. Also, using the visual richness of the Moche culture, and accompanied by a strong and consistent typography, we created a pictogram system inspired by the past, under the great challenge of showing how to use the product in a synthesized way. ""Mochica" reflects the legacy of an advanced, robust and inspiring society for everybody.
President & CEO: Armando Andrade
Design Director: Pau Casals
Senior Designer: Julio Ishiyama
Client Services Director: Claudia Hidalgo
Project Manager: Paloma Estremadoyro
Designed by Julio Ishiyama/ Studio A - Interbrand