Oliphen – Food Follows Function
by Theresa Christine Johnson on 01/12/2016 | 3 Minute Read
Oliphen is for those who believe that eating healthy isn’t just a diet, it’s a way of life. Designed by Typical Organization for Design & Order, the decadent line of foods like chocolate and olive oil takes a straightforward and almost clinical approach that makes eating well easier.
“The Oliphen family of products for a healthy lifestyle. Oliphen products are made with a mix containing the powerful antioxidants of olive fruit (hydroxytyrosol) and grape seed extract. All this is based on the very latest discoveries of science.”
Oliphen relies on exactness in its branding and design, measuring out perfectly a daily dose of antioxidant or using beakers to get a precise amount of olive oil. The approach is simple and clean, using whites, blacks, and splashes of color along with a modern sans serif font. It feels incredibly forward-thinking, almost like Oliphen is the future of food and health.
“The design direction of Typical Organization for Standards and Order for the Oliphen food products makes a intertextual play with functionalist pharmaceutical clichés. Oliphen proposes a lifestyle more than just products. It's a kind densification of the food experience combining function with function. Typical is reasoning that such lifestyle did make them think of typical romantic modernist ideals of a functional world. Making a reference to the renowned Geigy pharmaceutical package designs, example par excellence of the Swiss or international Style, they travel back to the core idea of the by Louis Sullivan favoured architect Marcus Vitruvius Pollio: ‘it must be solid, useful & beautiful.’”
Designed by Typical Organization for Design & Order