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Concepts We Wish Were Real

by Elizabeth Freeman on 09/11/2015 | 9 Minute Read

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Get inspired this weekend with today's Concepts and don't forget to submit your own in our latest award competition- Concepts We Wish Were Real Awards!


La Vita / Organic Products

Student

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To encourage healthy eating habits, Felipe Mesquita creates a line of pantry products with fun, minimal packaging. Graphic illustrations become the star of the show with vibrant colors against a white background. The logo is kept simple to highlight the benefits of pure, organic goodness. Developed for a packaging class at Miami Ad School, the project targets the Brazillian market with a focus on natural products.

Designed by Felipe Mesquita  

Country: Brazil

Cocoa Raw Repartee

Concept

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A premium raw chocolate powder brand that gets its inspiration from infographics. Designed by Sofia Karioti, Cocoa Raw Repartee is packaged in kraft paper pouches for a bit of a rustic feel. The bottom half of the bag features a pattern, illustrating the process of producing cocoa power, while the circular logo hovers above. 

Designed by Sofia Karioti

Country: Greece

Happy Life

Concept

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A happy go lucky brand of cereals conceptualized by R&B Propaganda. Granola, Oats, and Muselli are packed into stubby rectangular boxes and given an uplift with colorful illustrations and fun thought bubbles. Each packaging takes on a color of the rainbow according to the type of cereal. 

Designed by R&B Propaganda

Designer: Matheus Trindade

Writer: Dani Borges

Country: Brazil

Hortimax Fertilizers

Concept

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Packaging line concept developed for the domestic use of fertilizers of Hortimax brand , produced by Araguaia fertilizers, important complex of agricultural inputs located in the midwest of Brazil. The concept of the package is based on the planting cycle, following the order of planting, care, watering, nurturing, wait and spoon, keywords that are arranged around the package, and after the final design of the plant developed adorning the packaging together of brand. The product comes in three versions: for planting vegetables, planting fruits and finally gardening. 

Designed by Thiago Ranielli

Client: Araguaia Fertilizers

Country: Brazil

CARNILOVE

Concept

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VAFO Farma SRO is one of the largest pet food producers in Europe. A customer approached us with a request to create a packaging concept ideas, which can be adapted to future product development. The new package was supposed evoke an emotion of the highest quality food for dogs that looks “savage”. In order to evoke an emotion of wild nature, we have dedicated a significant amount of space to a background picture dominated by mountains, rivers and forest landscape. The focus, however, is on the wolf, which is associated with a wild dog. For separate age categories we have portrayed wolves of different age in the foreground thus helping to identify whom the food is for. The background was kept the same for all categories to maintain visual integrity. In the bottom area we have decided to use a black background in order to emphasize the idea of “Super Premium” quality. For the hassle-free differentiation of taste we chose clear and easy-to-spot signs of different colors. Moreover, we chose small graphic signs which help to indicate the taste. The key information is arranged in one place – the customer will instantly see dog‘s age group and food’s taste. Slab Serif style fonts were chosen to amplify the idea of naturalness and strength. The final result well portrays the key idea – It is “Savage“ Super Premium class dog food.

Designed by Moon Troops - Creative Agency

Creative Director: Motiejus Gaigalas

Graphic Designers: Motiejus Gaigalas / Roberta Paškevi?ien?

Country: Lithuania

RIO Power Tea

Concept

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Bold, Colorful, and Striking is what can be said about these soda cans. Designed by Todd Quackenbush, uniquely flavored pop is bottled in tin cans colored in pearlescent white. Front and center, a number is given dimension with the each flavor crystallized within it. Finally, an ombre effect is applied to the name of each beverage.  

Designed by Todd Quackenbush

Country: United States