Starbucks Anniversary Blend
by Elizabeth Freeman on 09/09/2015 | 1 Minute Read
For this year's Anniversary Blend, Starbucks wanted to show the true artistry and complexity of the coffee. The siren was redrawn and given a bolder look, a little more modern but keeping the classic essence of the original. To represent the handcrafted nature of the blend and the boldness of the flavor, the illustration used a hand-drawn illustration, texture, bright watercolors and intricate detail.
Designed by In-house (Starbucks)
Country: United States
City: Seattle
Design & Illustration: Victor Melendez Creative Director: Mike Peck Design Manager: Jen Polaski VP Creative: Jeffrey Fields Writer: TJ Hatfield Prepress: Donald Mckinley, Lesley Wikoff Print Production: Kathy hughes Producer: Jen Sinconis