This new look for Valio Cheese Collection gives the brand a new and more personal touch. The redesigned packaging features cutouts for each type of cheese, like Edam and Swiss, allowing buyers to see the product inside. Doodles and text created in a hand-drawn style cover the brown packaging, making the brand a “local farm” look.
The packaging now looks simpler and less chaotic while still providing plenty of valuable information. Each type of cheese has its own color and cutout design, serving as playful ways to set them apart. Valio’s brand name is slightly larger and centered on the packaging, helping to make it more recognizable. Using a chocolatey brown hue and clear cutouts further makes the line of European cheeses stand out.
Designed by Wellhead
