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Concepts We Wish Were Real

by Elizabeth Freeman on 09/25/2015 | 12 Minute Read

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T.G.I.F! It's that time of the week where we highlight our favorite concepts and student work we wish were real. 

Newborn Wine


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There are plenty of reasons to celebrate in life, and a new baby is certainly one of them! So why not congratulate the new mom and dad on their addition? This elegant and simple concept design from Estudio Trip is such a thoughtful gift. It’s something they can enjoy when they wish and also have as a personalized keepsake. 

“The ‘Newborn Wine’ or ‘New Leven Wine’ project is a Dutch idea designed in Argentina by ‘Estudio Trip’ This project consists in two wines, a feminine one and a masculine one, both thought as a celebration object to honor newborn children and their parents. The goal was to create a label that could have the baby’s name, but producing each bottle with a different name was not economically possible. For this reason, the labels were designed in a minimalist way: in the front label coloured in pink for girls, blue for boys, the project’s idea is represented with the stork icon; and in the back label a blank space to write the baby´s name, the day of birth and to leave a message of good wishes.” 

The bright blue and pink are a sweet contrast to the opaque black bottle. A stork is iconic for the birth of a child, but luckily Newborn Wine does not go overboard with baby-themed details. Instead, it allows each individual buyer to personalize it however they wish. It purposefully has empty space for messages, making the mom and dad want to keep the bottle forever.

Designed by Estudio Trip

Country: Argentina

Coffee From The Wild


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What a refreshing take on coffee packaging! Naturally, the origins of coffee beans is important, so Nicolás Aguirre Nankervis decided to do something unique to differentiate each variety of coffee with this concept design.

“The idea/inspiration was to create a range of coffee packaging using the pattern of the animals that live in countries where the different types of coffee are produced. This would give the design a unique and different style, with an enormous variety of shapes and colours to use. Another feature of the packaging was the use of adjectives to match the personality of the animal with the type of coffee.”

By choosing animals to identify each coffee, Nankervis was given plenty of energetic and lively options for patterns and colors. To keep the brand cohesive, each resealable bag or metal tin is midnight black with white text. This allows the rich colors to pop against the background. It’s strange to see a beverage product distinguished by animal names, so it instantly grabs the buyer’s attention. The qualities of the animal may also reflect the qualities that the coffee possesses, like smooth or bright. The concept also easily translates into other food items, like chocolate, allowing the brand to expand and grow in the future.

Designed by Nicolás Aguirre Nankervis

Country: United Kingdom

City: London



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Bring life to the party with Maschips. Designed by Gemma Contreras, Lemon, Chili, and Onion Chips are bagged in bright and colorful pouches with an illustrated wallpaper. The handwritten type is playful and casual, making this chip packaging concept inviting on supermarket shelves. 

Designed by Gemma Contreras

Country: Spain

City: Madrid



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Student Jeannie Burnside caught herself wondering, “How can innovative brand and packaging solutions be a catalyst for busy people to improve their eating?” So often, our convenient, on-the-go food options contain unhealthy ingredients and additives. We desire the ease of something simple, but we also crave health. Burnside’s student project, Meld, aims to find the middle ground between these two. 

“Brand and packaging design is employed to present a new meal system that consists of controlled portion sizes and organic wholefoods, to cater to the needs of busy health-conscious consumers. To understand this method of building a meal I have established a graphic system to illustrate the principles of individual servings, the respective nutritional categories and how when five packages are melded together, one wholesome meal is produced. I was concerned with developing a new graphic language to convey Meld’s brand values of honesty and natural goodness by addressing the use of ‘greenwashing,’ typically used to imply ecologically friendly products. Consumer research studies state that consumers are wary of the conventional signifiers of sustainability and ‘health food’ promises, which I have addressed with a concept that focuses on transparency and system.”

The purity and goodness of what Meld provides stands out through the clear packaging. A literal food pyramid itself, the shape is unusual but provides just the right amount of the food. Because the packaging doesn’t add on bulk or weight, it’s an easy and convenient option for busy customers concerned about their health.

“Positioned as an independent convenience food market in metro city centres, Meld offers the best of two worlds, fast moving consumer good convenience and healthy wholefoods. It seeks to improve both consumer health and minimise environmental waste by reducing the quantity of food consumed and excess food disposed of. Meld promotes a healthy lifestyle inside and out.”

Designed by Jeannie Burnside

Country: New Zealand

City: Auckland

Armax Moisturizer


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“Life is tough. Your skin doesn’t have to be.” The skincare market is saturated with all sorts of products, especially ones geared toward women, so it can be a little daunting and confusing for a man who wants to take care of his skin but has no idea where to start. That’s where Armax comes in. Designed by Rory Macrae, the no-nonsense moisturizer was inspired by modernist 1950s packaging design.

“Typography is important in this project. For the ‘Armax’ logo, I created my own letter forms. I wanted something simple, solid, masculine and functional. The rather unexpected curve on the ‘M’ is meant to represent a smile— a happy, moisture-rich face. For the main ‘Moisturiser’ text, I chose the fantastic Filmotype Gem by Mark Simonson. The Filmotype series of fonts have all been recreated from original 1950’s filmstrips used for photo typesetting. So ‘Gem’ seemed like an authentic choice. I coupled it with a popular typeface of the era and one that I adore; Futura.”

The font and slightly faded hues all tie into the 1950s influence. “Moisturizer” and “Soap” appear in the largest size on the packaging, making the products straight-to-the-point. No frills, no extras. Armax doesn’t offer different types of moisturizer, like a variety of scents or different types for different skin types. This makes the decision process easy for the consumer. The yellow tin for the moisturizer is also utilitarian, feeling practical and minimal.

Designed by Rory Macrae

Country: United Kingdom

Maruchan Ramen Noodles


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Ramen noodles are every college student’s favorite cheap meal. Just boil some water and in a matter of a few minutes dinner is ready. But whether or not you’re still in school, this redesign from Jess DePaul might just make you want to run out and get a few tasty packs of ramen. Overall, this look is far cleaner than the Maruchan Ramen Noodles we’re used to seeing. The colors are muted, text is small and unobtrusive, and images and graphics are minimal. Wavy lines appear on the front of the packaging, mimicking the curves of the noodles. Different colors indicate the different flavors, with pink for shrimp and yellow for chicken. Directions are written out in an easy place for the buyer to find it, making the cooking process even simpler. 

Designed by Jess DePaul

Country: United States

City: Chicago, IL

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