Platform T, A Tea Lounge
by Elizabeth Freeman on 09/23/2015 | 3 Minute Read
The packaging of Platform T, A Tea Lounge, are so sophisticated that elevate the content to a new dimension and really diversify their teas from their competitors’.
The packaging was designed by the very talented team at Karsh Hagan. Talking of the process behind the branding, the agency comments: “To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logo mark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior.
To further bring to life the lure of travel and the global story of tea, their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe.”
Flavors and colors of
Designed by Karsh Hagan
Country: United States
Senior Art Director/Designer: Camille King
Senior Copywriter: Karen Morris
Art Director: Lindsey Mills
Copywriter: Laurel Kelleher
Executive creative director: Charlotte Isoline
Account manager: Anne-Marie Salcito