CASCABEL IPA

by Elizabeth Freeman on 09/23/2015 | 2 Minute Read

Editorial photograph

TORO PINTO celebrates the flavor of Mexican Beer with limited edition packaging for CASCABEL IPA. A hypnotically colorful snake is coiled above its name, written with "brush" type. The contrast between a clean white background and the "childlike" representation of a snake gives the brand a playful attitude that is striking on any supermarket shelf.  

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Art Direction and Design: TORONTO Illustration: HGNO

Designed by TORO PINTO

Client: cerveza lola 

Country: Mexico

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