Before and after design posts are the most fun to write. Everyone loves to look at the “before” photographs and pick the design apart as they compare it to the shiny new art direction that will replace it. Molitalia, one of the biggest food companies in Peru, is revealing the full redesign for one of their pasta line “Especialidades and it’s quite a head turner! That hot tomato red will never be called a wallflower.
“‘Especialidades’ means specialties in Spanish, and that is what we aim with the design, to make this packing look special.”
It was the first time working together for the Lima, Perú based firm Brandlab and their new client Molitalia. Not a small project to jump right in on. The first thing Brandlab focused on was changing the color of the product packaging away from blue, a color that is also popular with the competition. The color palette was changed to a bright red, a brand color which Molitalia already owns and a color that will surely grab attention on the shelves.
