Amsterdam Navigator Beer Shot
by Theresa Christine Johnson on 09/16/2015 | 2 Minute Read
You read that right: a beer shot. The idea behind these smaller beer cans is that they’re portable and convenient. Simply put one in your pocket or slip one in your purse and you’ll have a refreshing beverage whenever the mood strikes. Viewpoint Branding Agency helped Efes Rus, the joint business of some well-established brewing companies, to create this handy, miniature beer.
Of course, since it’s an addition to the Amsterdam Navigator beer line, it had to clearly fit in. And since Viewpoint was working with less packaging space than a traditional beer can, it needed to remain uncluttered and clear. The recognizable Amsterdam Navigator logo instantly lets the consumer know the brand name, while the unusual size of the can easily catches their attention. Because it’s a little strange for the consumer to see a can of this size on the shelves, Viewpoint opted to keep the rest of the packaging similar to other beer in their product line, communicating that it's the same product, just in smaller packaging. Black, white, and red packaging emphasizes the beer’s qualities as they are listed on the can: deep, robust, rich.