Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today introduced the PANTONE® PLUS SERIES EXTENDED GAMUT Coated Guide, a new guide for brand owners, designers, prepress professionals and printers, developed in partnership with Esko, the global supplier of innovative printing solutions and packaging software, and Disc Graphics, an award-winning creative packaging printer.
The PANTONE PLUS SERIES EXTENDED GAMUT Coated Guide is a visual, seven-color printing simulation of the 1,729 existing PANTONE MATCHING SYSTEM® Colors. Printed with an extremely high-quality, seven-color printing process, the PANTONE EXTENDED GAMUT Coated Guide uses existing Cyan, Magenta, Yellow and Black (CMYK) inks, plus commonly used Orange, Green and Violet (OGV) inks that ‘extend’ the color gamut significantly. Extended Gamut printing, also referred to as fixed color palette printing, is increasingly employed in the packaging industry as there are frequently multiple brand colors per project, but shorter run lengths – an environment where use of spot color can be time-consuming and costly. Pantone’s new guide will allow designers and printers to achieve approximately 90% of all PANTONE MATCHING SYSTEM spot colors.
Pantone is excited to embrace the emergence of extended gamut printing in a rapidly changing printing and packaging landscape. In concert with industry partners Esko and Disc Graphics, we have developed an essential tool for designers to assess which printing method best enables them to achieve their brand colors, while recognizing the efficiency of process printing versus reliance on spot colors,” said Ron Potesky, Senior Vice President and General Manager of Pantone.
