100 Days of Packaging Redesign
by Elizabeth Freeman on 08/10/2015 | 3 Minute Read
When The Great Discontent interviewed Elle Luna about her 100-Day Project they asked “What can you do with 100 days of making?”, Brooklyn-based Portuguese designer Katarina N Góis answered, “I can redesign packaging”. As if packaging design isn’t already a fast paced discipline, Katarina decided to pick up the pace by redesigning a new packaging every day for 100 days straight. Posting her redesigns to Instagram as evidence of her daily accomplishments, which would vary from a 20-minute digital exercise to 4-hour physical designs.
Data revealed by the 100 days, were that packaging containing blues and greens were most viewed and shared. The most appreciated projects were chocolates, with her take on Snickers, and Compartes as the top “liked” concepts. Her personal favorites were the Tampax Pearl redesign because why should tampon packaging be beautiful, and the flour packaging on Day 19, due to hand painting the typography with flour.
Most impressive was that her can redesign for Coke, beat the soft drink giant by a week to remove the branding for their “Brands are for Cans”.
100. Birthday Candles
99. PRET Potato Chips
95. o.b. Tampons
Visit #100DaysRepacking on Tumblr to see all of the before and afters.