“Pronto Light began selling its products in the gymnastics academies for people who were looking for a healthy and uncomplicated food. For the creation of the brand, the client would like to have an emblem with his initials, and as the word Pronto is widely used by to call themselves, we giving greater prominence to the letter P. Hoping that emblem walk alone and could be recognized without the word Pronto Light.”
Designed by P/P Studio, clear pouches are highlighted with complementary colors orange and blue to stand out on the shelves. The combination of blue and orange represents the process of preparation of the food by the time we consume them. From the freezer to the fire, cold to hot, Pronto Light creates healthy food for people seeking simplicity in their life.
Designed by P/P Studio
