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ROY G. BIV

by Elizabeth Freeman on 08/07/2015 | 7 Minute Read

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It’s the color of love, blood, and wine. We associate it with the planet Mars, London telephone booths, and Republicans. Super Mario, Carmen Sandiego, and Jessica Rabbit all wore it well. This week we take a closer look at some of the latest branding and packaging designs colored red.


Coca-Cola: The First-Ever No Labels Cans 

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Coca-Cola has been launching quite a few projects this year. From plant-based bottles to no label cans, they continue to surprise us all by revolutionizing beverage packaging. Image a world without labels, a world that is simpler, and less cluttered with unnecessary information. The famous brand introduces for the first time, a version of the iconic red-and- white can without text, without anything but the famous swoosh logo. 

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Beard Buddy Beard Wash

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Groom in style this summer with Beard Buddy's Beard Wash. Small batches are handcrafted in California and contain only the best ingredients for your glorious facial hair. The product is packaged in brown-tinted bottles labeled with striking illustrative designs. A man's head floats in the center surrounded by a lifeboat while 4 stars frame the logo into place. 

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Pizza Hut Blockbuster Box

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Pizzas and movies just belong together. Pizza Hut has always been an innovator in their business, so for their latest promotion Ogilvy & Mather Group HK created a pizza box that you won’t want to toss in the recycling. The box features a small circle in the front that you can pop out so it acts as a projector. The pizza is delivered with a small lens inside, and once placed inside the opening, all you have to do is sit back with friends, relax, and stuff your face with a pizza pie.

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Boots No7

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Introducing No7's new limited edition line of makeup products. Designed by Together Design, each piece has plenty of artistic flare from Jackson Pollock inspired paint splatters to a contemporary chromatic theme, all in all, "Boots" offers a wide range of styles specifically for the modern women. 

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INTELLIGENTSIA

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Intelligentsia Coffee, founded on the premise: buy, roast, and serve the finest coffees available. An award-winning coffee company based in Chicago, where they have three locations and one in Silver Lake (So. Cal.). Coffee supplied by growers and importers that are known to be both environmentally and socially responsible.

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Sprite® LeBron Mix

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Sprite collaborates with famed basketball star LeBron James to reintroduce a one of a kind Sprite mix. By combining cherry and orange, a new flavor was born alongside some brand-new bottle packaging. Sprite's classic green-tinted bottle is draped in red with custom type and LeBron's initials in the background. Finally, Crown iconography and dashes of gold symbolize the superstar's most popular nickname — "King James."

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Thomas Dakin

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There’s a new small-batch gin in Manchester. The new gin was named to honor Thomas Dakin, a young gin innovator who founded the world’s oldest gin distillery back in the 18th century, and Here Design took inspiration from that time to create the packaging for the spirit.

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