“How do you inspire an audience to own the day?” This is exactly the question BASIC Agency asked when working on the rebrand for Nii health foods brand. BASIC handled all facets of the redesign, from brand messaging to visual design and supporting content production. They strived to create a platform inspired by Nii’s commitment to providing their customers with “the purest, healthiest, and most vibrant foods on the market,” all with their target audience in mind.
“This target expressed a deep desire for brands that spoke to the fact that women are multi layered and play a host of roles in their daily lives, balancing successful careers, strong families and personal activities. On top of that they were looking for products and communication that could provide them with the needed support while taking on their dreams.”
“Based on our understanding of the audience and what they were looking for, we positioned the bars around a centralized driver and brand mantra called, ‘Own the Day.’ The idea was that these organic bars, free of harmful ingredients, give you the fuel to power through the day; adding a sense of control and empowerment… a sentiment that resonated with our target audience. The simple, yet powerful message was carefully woven into every fiber of the brands ecosystem.”
