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Juicy Juice Gets a Rebrand

by Elizabeth Freeman on 08/06/2015 | 2 Minute Read

Editorial photograph

Juicy Juice gets a head to toe makeover just in time for the Back to School Season. The redesign is the first under the brand's owner, Harvest Hill Beverage Company, with more activities and excitement in store for kids and parents. With an updated website and packaging, one thing remains the same. The brand's commitment to bringing kids products they feel good about. 

The new design features four new flavors, Strawberry Watermelon, Passion Dragonfruit, Peach Apple and Cranberry Apple, all of which are being showcased in white packaging to put a contemporary face on the iconic brand. Vibrant, mouth-watering images of fruits explode off every label making the brand stand out from their competitor in the juice aisle. 

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Graphics Rebranding: Product Ventures