by Theresa Christine Johnson on 08/31/2015 | 3 Minute Read
The Reinheitsgebot, or German Beer Purity Law, was adopted in 1516 to regulate the production of beer. This law states that beer production can use only four ingredients: water, malt, yeast, and hops. Elena Pavlova has designed Alter Brauch with this in mind, keeping tradition alive.
Alter Brauch is a traditionally brewed beer fit for the modern market. The light brown labels, wrapping, and twine on the large amber bottles gives it an old-fashioned yet charming appearance. Each beer variety has a colored pattern on the background of the label, modernizing the look. The fonts also follow along with this idea of old meets new, respecting the long history of beer brewing.
Designed by Elena Pavlova
Client: Star Factory