Alter Brauch

by Theresa Christine Johnson on 08/31/2015 | 3 Minute Read

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The Reinheitsgebot, or German Beer Purity Law, was adopted in 1516 to regulate the production of beer. This law states that beer production can use only four ingredients: water, malt, yeast, and hops. Elena Pavlova has designed Alter Brauch with this in mind, keeping tradition alive.

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Alter Brauch is a traditionally brewed beer fit for the modern market. The light brown labels, wrapping, and twine on the large amber bottles gives it an old-fashioned yet charming appearance. Each beer variety has a colored pattern on the background of the label, modernizing the look. The fonts also follow along with this idea of old meets new, respecting the long history of beer brewing.

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Designed by Elena Pavlova

Client: Star Factory

Country: Russia

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