Edamame - One Smart Bean

by Theresa Christine Johnson on 08/25/2015 | 6 Minute Read

Editorial photograph

Everyone knows that junk food is, well, junk. And yet when we’re pressed for time or have limited options, it’s something easy to turn to. Seeing the lack of healthy food options at events in South Africa, The Hardy Boys and THB Disturbance decided to change the face of fast food and also educate consumers.

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This One Smart Bean is good for the people who it and good for Mother Nature. Making both of these a priority, the packaging and marketing materials attract buyers with a personable and adorable little edamame bean. Perfect for kids and enjoyable for adults, too, this mascot helps customers learn more about the sustainable product and packaging. The design is playful and lively, and its modern vibe lets us know that the company is reimagining traditional snack food and packaging for the future.

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Designed by: The Hardy Boys, THB Disturbance

Client: The Edamame Development Program / The Fair Food Co.

Country: South Africa


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