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Château de Pampelonne

by Theresa Christine Johnson on 08/26/2015 | 2 Minute Read

Editorial photograph

Château de Pampelonne’s new design is dreamy perfection. Combining the delicate pink of the rosé with copper details, Château de Pampelonne looks crisp and fresh. Believe it or not, though, the wine has been around for 200 years, and it is one of the leading rosé brands from Provence. Agency Appartement 103 wanted to rejuvenate the long-standing icon without abandoning its international appeal and global recognition.

Julien Zylbermann, Appartement 103’s Creative Director states, “Understanding and respecting the key visual elements of the brand identity was a crucial part of this project. The final chosen design kept the original overall label structure, where every single detail has been carefully reworked and modernised.”

Editorial photograph

Although the packaging is relatively traditional, the metallic accents and embossed towers against the brilliant hue of the wine truly make it stand out. It’s sharp and refreshing, truly reviving the brand without losing its true identity. The towers and castle indicate a plentiful history, but it also adopts a bit of modesty and openness with a clean white label and a simple serif font. With just the smallest amount of shining copper elements, it also elevates the brand, giving a feeling of royalty.

“The redrawn castle is now accentuated in a subtle copper hot foil printing. The logo typography has been cleaned up, boosting more visibility and elegance. The iconic embossed towers, part of the brand's DNA, have been redesigned with more detailing to create an elegant presentation while increasing the tactile experience. Even the cotton-like paper has been carefully selected in order to enhance the premium feeling of the presentation as a whole.”

Editorial photograph

Designed by Appartement 103

Client: Maîtres Vignerons de St-Tropez

Country: France

City: Paris

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