What a beauty this “Only Good” collection is! The gorgeous branding, beautifully executed by design agency Milk, is elegant and premium.
The brief that Milk received from the client API was – in the words of the agency- “To deliver an eco-friendly, ‘department-store-type’ brand into supermarkets at an affordable price.”
Moreover, other key deliverables were to look & feel desirable as an everyday indulgent range and to communicate the values of the brand in a simple, quick and clear way – hence the choice of the name “Only Good” as a key to communicate the no-compromise approach.
