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Concepts We Wish Were Real

by Elizabeth Freeman on 08/21/2015 | 12 Minute Read

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It's all about the little things. Check out these colorful concepts and get inspired this Friday morning!



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Gardening for apartment-dwellers made easy. The concept for Root, by Kimberly Meistrell, provides you with everything needed to grow plants indoors, not only making it perfect for those with limited space but also for those who want a little more gardening guidance. 

“Root is a counter-culture line of products that presents gardening as an accessible way to humanize an urban environment and to create a sense of place. This product is specifically directed towards a young-adult urban population who will likely be gardening in their apartments or other small spaces. The box set includes seven seed packets each with plant varieties that grow well indoors, a pamphlet on gardening, small starter pots, plant markers, and a shovel. Using bright color blocks, Root's branding system brings focus to the soil, where the product will be used.”

As an all-in-one kit, Root is perfectly suited for the target audience, it also includes plenty of information without appearing overloaded. The Root logo rests on top of a line with both the R and T extending below this, in the same way the images of the root vegetables appear buried in the ground. Bold red, sunny yellow, and light green feel earthy and bright, adding a bit of atmosphere to the kit which is intended to be used indoors. Root’s look is clean and easy with a white background, white interior, and compartmentalized items, and Information on the pamphlet is organized neatly with a modern sans serif typeface. Now, instead of picturing gardening as a laborious and messy endeavor, it gives us a whole new way to see the activity.

Designed by: Kimberly Meistrell

Country: United States



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Oat milk is a healthy alternative for those who choose not to consume dairy, either by choice or circumstance. Designed byDaria Zhuchkova, the concept for ??????? (Oatbirds in English) not only communicates the natural qualities of oat milk but also advertises the delicious flavors it comes in.  Oatbirds comes in a bottle shaped like traditional milk jars and is completely opaque white. This embraces the purity of the product and also implies that the process for creating this oat milk is rooted in traditional methods. The icons on the label are also simple and without shading, further contributing to this rustic appearance.

Avoiding a look that is too classic, though, bright colors pop on the label and offer a modern and fun feel. Hues are directly inspired by the rich ones found in nature, such as the beautiful blue of the bunting bird or bold red of a ripe strawberry. The bird on each Oatbirds product is instantly recognizable and also adds a sunny personality that instantly gives positive feelings to the buyer.

Designed by Daria Zhuchkova

Country: Russia

City: Moscow

Maison Chatou French Wine


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Whether you like hunting or not, you’ll still enjoy Maison Chatou French Wine. The concept, designed by Alice Bouchardon, uses three different animals to identify the chardonnay, syrah, and cabernet sauvignon. Each bottle mixes the landscape with striking geometric details for a surprisingly pleasant combination. 

“This packaging is a school project, for Intuit-Lab in Paris. We had to create an identity for a French fictive brand ‘Maison Chatou’ and find different versions: one bottle for each grape variety. I chose to represent my country with icons of the classic French hunt. The geometric aspect of them creates a contrast with the pattern of the nature we can found in their environment, which bring back to the country.”

The designs of the fox, deer, and boar rest at the center of the label, capturing the consumer’s attention. A comparison could be made to these images and the mounted heads of hunted and killed animals, but by incorporating patterns from the landscape each geometric figure is given life. The colors and text are kept simple and minimal, allowing the focus to be on the graphics which truly distinguish each type of wine. Since France is in no shortage of wines, Maison Chatou is set apart by focusing less on the wine and more on an aspect of French culture (the hunt).

Designed by Alice Bouchardon

Country: France

City: Paris

J.A. Seawolf


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Whimsical package design is certainly not what you’d expect to see in the meat department at your local grocery store, but we’d like to see this concept for J.A. Seawolf in stores. Janis Andersons designed the packaging for this line of salmon fillets and created images that tell a story for the consumer.

“J.A.Seawolf inspiration is old sailor’s stories of the adventures. These stories are so ancient, that the thin line with reality has been erased completely for the enjoyment of our fantasies — gigantic sea creatures, mystic islands and devastating hurricanes. Label design tells these stories with featuring the elements of the tale. Each product has a unique story to tell, that creates a series of adventures. This approach is opening limitless possibilities for the new product lines in the future – with new adventures.”

The fine line drawings look like they were pulled directly from a fanciful story you might have read as a child. Each sea-inspired image inspires a sense of adventure, making dinner feel like more of an experience than just an average part of your everyday life. The packaging’s text is written in an all caps serif font, looking clean and polished — imperative for fresh food that people will want to put on their plates.

“To differentiate the product flavours, we are using pastel colour fields for taste description. Main design element — hand drawn story illustrations are to attract attention to the product in the shops and to evoke the interest about the brand. By creating this product I want to tell exciting stories that are united with exquisite taste and company’s heritage.”

Designed by Janis Andersons

Country: Latvia


Ducray Sensinol


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Ducray Sensinol takes color block design literally. Designed by Brage Istad Brenna-Lund and Tone Næss in Italy, their clear goals led to the design decisions that include perfectly divided hues and sharp lines on each edge of the packaging. 

“With this brand new identity for Ducray we want to make a relation between the consumers and the product. The design is made with deep consideration of their needs and what they prefer. It is trustworthy, usable and innovative. Our goal is to give the user a good experience when buying the product as well as having it in their inventory.”

Quiet colors and a clean appearance communicate that Ducray Sensinol is a premium product. With only a few hues on the rectangular packaging, this would be the type of product you wouldn’t mind leaving out in your bathroom for everyone to see — through its minimalism it also expresses luxury. The label uses a chart with small icons to convey important information about the products, including the fact that it’s hyperallergenic and dermatologically tested. The line is specifically made for those with sensitive skin, which often means they must avoid certain ingredients and prefer to go with gentle, pure skincare products. This beautiful design stripped down to simplicity is perfectly suited for the audience.

Designed by Brage Istad Brenna-LundTone Næss

Country: Italy

City: Milan

Pipok Packo's


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Get ready for movie night to be a little more exciting with these bright microwave popcorn bags. Thiago Ranielli created this concept for Pipok Packo’s, giving microwaveable popcorn a totally refreshed and youthful look. Pipok Packo’s comes in four flavors: natural, bacon, butter, and cheese. Each package is black with a grainy, linen-like texture. Bold hues pop against the background — golden yellow, neon pink, ocean blue, and a rich orange. These are immediately eye-catching, and their electric appearance makes the brand perfect for the teens and 20s crowd. Since many popcorn brands emphasize their tradition and history with a more classic look, Pipok Packo’s is a totally fresh take on microwaveable popcorn.

Mouthwatering images of popcorn and the main flavor reel in the craziness of the colors. It also gets the consumer ready to sit down and enjoy the delicious snack!

Designed by Thiago Ranielli

Country: Brazil

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