by Elizabeth Freeman on 08/13/2015 | 3 Minute Read

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These organic ice pop sure do look amazing! Packaged in a rainbow of color and printed in half-tone, a line drawing of the popsicle floats front and center listing the all-natural ingredients contained in every frozen bite. For those hot summer days when a cold glass of juice isn't enough, @EatPops comes to the rescue. 

"Organic ice-pop maker @EatPops stands for purity, honesty, and delight, with no artificial anything in its line of frozen treats. From those cues we designed a system for the brand’s initial eight flavors that put its ingredients and wellness benefits front and center. Knowing @EatPops would be in the freezer cases at Whole Foods and other organic food markets, next to brighter and louder-looking competitors, we gave the line a clean, contemporary look, in a subdued rainbow color palette closer to its all-natural goodness, and named each flavor accordingly. A sampling includes the cool-blue Hydrate coconut water pop; the orange-hued Glow with carrot, mango, and pineapple; and the leafy Green Detox featuring kale, spinach, apple, and ginger."

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As the name @EatPops also implies, the company has a strong social media component and plans to sell its products in less traditional settings, too, such as mobile vending carts, ice cream trucks, and pop-up kiosks at festivals and fairs. To that end we made sure the individually wrapped treats would be just as enticing as those in the box.

With the packaging reboot recently featured in an April Women’s Wear Daily brand profile, all flavors are now available at Whole Foods, AmazonFresh, Babeth’s Feast, and Westside Market.

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Designed by Doubleday & Cartwright

Country: United States

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