Meet the New face of Logitech
by Elizabeth Freeman on 07/09/2015 | 2 Minute Read
Logitech does a complete 180 with a total brand redesign. Founded in 1981, the company has been connecting people through computers, and now bringing people together through music, gaming, computing, and video. Today Logitech is redesigning their portfolio to fit the needs of the modern day consumer by creating products that have a place in every part of a person's life. With a re-imagined logo and a bold new attitude, the company is switching up the game and challenging competitors with their colorful color scheme.
“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”