Featured image for BLUE FROG Breakfast

BLUE FROG Breakfast

by Theresa Christine Johnson on 07/10/2015 | 3 Minute Read

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BLUE FROG offers delicious options for the most important meal of the day. From vegan, gluten-free, to certified paleo, specific diet needs can easily be met. Grain Creative designed the concept for the line of breakfast options, using traditional food illustrations and a minimal font paired with bold, distinct blocks of color.

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“The project was to create a compelling brand identity for BLUE FROG® breakfast products. The challenge was to be bold, artistic and textural to cue bold taste and for the brand to make a statement, disrupt and force consideration.”

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Careful planning went into the design, from the ingredient images to the brand and flavor variety color palettes. BLUE FROG appears to be a trusted, traditional brand that offers premium foods. Delicate illustrations grace the products, and a soothing lapis hue is used for valuable information about the product, including its specialty stamp on the front of the label.

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To contemporize BLUE FROG, bright colors correspond to different flavor varieties, like goldenrod for Madagascar Vanilla and a sunny orange for Bitter Orange. These colors show up in different shapes on the front of the food packet, slightly off-center. Paired with elements like the finely drawn ingredient images, the brand clearly values using fresh foods to make their products but also value having a smart, modern audience.

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Designer/Illustrator: Erica Halse

Creative Director: Jure Leko

Designed by Grain Creative

Country: Australia

City: Sydney

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