PERSEA APOTHECARY

by Elizabeth Freeman on 07/06/2015 | 3 Minute Read

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What a thing a beauty this Apothecary line is! Gorgeous cobalt blue bottles illuminate skincare products housed inside. Designed by Savvy Studio, hand creams, shampoos, and conditioners become precious jewels wrapped in a white blanket with sustainability in mind. 

"Persea is a professional beauty and skincare products brand from Mexico, whose production is based purely on scientifically backed-up natural ingredients. Each product was designed with the concept of balance in mind. On the one hand, the glorification of the human body, on the other, a deep respect for nature. Persea consciously and responsibly considers all of nature's benefits and virtues and prepares them for our personal use."

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"The identity developed by Savvy looks to enhance this balance – science and nature – through a simple and elegant design. The symbol shows the illustration of an avocado plant, Persea's naming origin, accompanied by the three central brand pillars: nature, knowledge, beauty. Each label clearly communicates both the ingredients and their benefits through a narrative that conveys Persea's interest in creating highly effective products using only the best available natural resources through a sustainable and scientific approach."

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"The cobalt blue used for the bottles references the old glass bottles that were traditionally stocked in Mexican apothecaries, giving the brand a distinct and iconic feel. This, along with the metallic silver foil, establishes a balance between traditional and natural features, scientific knowledge and premium brand positioning."

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Designed by Savvy Studio 

Country: Mexico

City: Monterrey 

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