LittlePod

by Elizabeth Freeman on 07/06/2015 | 2 Minute Read

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What adorable shortbread packaging! When we saw this on Instagram, we knew we had to feature it on The Dieline! Designed by Believe in®, this delicious Scottish sweet treat is sealed in a clear plastic film that peeks through the dark grey box. The logo is hot-stamped on the left-hand corner aligned with the rest of the text. The design is then finalized with a cube pattern accenting the side of the box.

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"LittlePod are growing increasingly famous for their tubes of real vanilla paste, a staple ingredient for professional chefs and keen cooks alike. We worked closely with LittlePod and their Scottish shortbread partner Reids of Caithness to create this new brand extension, a great way to extend the brand into new categories and demonstrate the qualities of real vanilla in luxury foods."

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"The new packaging steers clear of tartan and introduces an elegant simplicity to the brand. Reverse printing on the board with silver on the inside adds a touch of luxury. The wraparound aperture shows off the contents and reflects the 3x3 grid of the shortbread itself. In the product's first month a large order was placed by a big European distributor before they'd even tasted the biscuit."

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Designed by Believe in®

Client: LittlePod

Country: United Kingdom

Creative Direction & Design: Blair Thomson

Strategy & Copywriting: Tim Burley

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