by Theresa Christine Johnson on 08/03/2015 | 4 Minute Read
Lots of skincare lines have engaging packaging but lack healthy, wholesome ingredients — or vice versa. Well, Naravân has the best of both worlds. Using chemical-free components to create their line of skincare products, Memo & Moi designed simply beautiful packaging that clearly communicates the brand’s purpose and standards.
“Naravân are natural beauty care products for women and, soon to be developed, men. The fabrication process is completely artisanal, made with chemical-free ingredients, values clearly visible in the results of each product. The main benefit is the reduction of aging effects and external agents that deteriorate our body.”
Naravân’s packaging clearly indicates that it is a premium skincare line, with its simple color palette and detailed ingredient drawings. The teal reminds consumers of water and it gives off a clean and fresh atmosphere, and the white boxes and containers indicate the purity of the ingredients used to make each product. The simplicity of Naravân gives buyers confidence in what they’re purchasing, while the botanical images make the brand luxurious and high-quality.
“Our graphic solution is focused on connecting joy, sincerity and simplicity with all the mentioned attributes, interpreted in soft colors, an elegant and light typography, in pair with a floral illustration that reflects beauty, quality and effectiveness of the products to satisfy the high levels of demand of our clients. The brand speaks for itself, where product image expresses the absence of chemicals and evokes its artisanal process.”
Designed by Memo & Moi