Melanie Newman Salon Essentials

by Theresa Christine Johnson on 08/03/2015 | 4 Minute Read

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A clean dog makes a happy dog and an even happier owner. Melanie Newman Salon Essentials is a new dog grooming brand and C*JUICE Creative Studio was hired to design the logo, brand, packaging, and other promotional materials. The line of grooming supplies stands out, relying on different elements than most other brands on the market today.

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“The newly launched premier dog grooming brand Melanie Newman Salon Essentials is a perfect example of all the right people and ‘ingredients’ coming together to produce some great results. Melanie and Cory Newman approached C*JUICE with a fresh take on a much loved and established product category. They were looking to create a top quality dog grooming collection with all natural ingredients that looked and felt like a premium salon product. All this plus being developed and backed by one of Australia’s best known and skilled dog groomers.”

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“Not only would this new brand benefit from Melanie Newman’s many years of experience including winning and showcasing her skills at events across the globe, we were asked to come up with look and feel that communicated the quality and serious intent of this product. Leaving out the cute dog cliches, this brand went for bold, strong and attention grabbing elements like a hit of metallic ‘sexiness.’ The outcome? We feel we’ve created something interesting and exciting and most importantly the client feels the same way with early response to the brand’s launch being an overwhelming success.”

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The amber bottles and black tops make the formulas seem scientific, rather than just shampoos and conditioners that will make your pup smell good. Keeping the look sophisticated communicates that these supplies are made from the best ingredients and are effective, while also being a premium experience for your beloved pet. Most of the containers spray or pump, making the sometimes stressful process of washing an animal easier. The labels avoid animal imagery and if you weren’t able to read the text you might not even guess that it’s shampoo for dogs. Treating the supplies as premium bath products appeals to many pet owners who want only the best of the best for their furry friends.

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Designed by: C*JUICE Creative Studio

Country: Australia

City: Melbourne

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