Arriba Coffee Co.
by Elizabeth Freeman on 07/29/2015 | 3 Minute Read
Waking up early in the morning is hard enough. If you are like me, you are not at your best until you have yourself a cup of coffee. But just any brand won't do. You need one that will make you excited to start your day. Arriba Coffee will do just that. With colorful packaging and fun type, you couldn't ask for anything more.
"To create a consumer-facing brand identity for Arriba that could also be applied to a retail environment. Our competitor research shows that the consumers are more in favour of artisan coffee shops where hand-crafted coffee, quality and consumer service are key. Moving away from over exposed mainstream coffee chains. We also updated the current strap-line, making it shorter and more functional. This strapline suggests attention to detail, a personal touch, a real passion and knowledge for all things coffee. It was also key to develop packaging with clear colour ways to easily identify the products within the range. A modern, rustic makeover, inspired by vintage branding found on wooden crates. A combination of vintage meets contemporary fonts for a unique brand identity."
Designed by Go Creative
Country: United Kingdom
The GRO Agency
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