Organic Cordial

by Theresa Christine Johnson on 07/28/2015 | 2 Minute Read

Editorial photograph

Cocktails just got a little more interesting. This new cordial from a popular supermarket in the Netherlands looks delightfully retro and perfect for a refreshing afternoon drink. Vijf890 designed the bottles, which were the first release in the new organic line.

Editorial photograph Editorial photograph

“JUMBO supermarkets from the Netherlands launched a new private label brand called 'BIOLOGISCH VAN JUMBO' (=organic from JUMBO). Hundreds of 'BIOLOGISCH VAN JUMBO' packs will be launched in JUMBO in the next 2 years. This design for 'siroop' (=cordial) was one of the first to hit the shelves and is screenprinted on glass.”

Editorial photograph

Siroop almost looks like a vintage soda bottle from the 1950s. Two main fonts are used: a minimal sans serif typeface in all-caps and a whimsical, italicized text with small accents. Combined, Siroop channels the retro vibes but also possesses a modern twist. The cordial bottle is clear, and the bottlecap and screenprint details are a milky, bright white. Against the deep berry or the lemon-lime hue of the beverage, the brand name stands out boldly. Chilled Siroop cordial from JUMBO appears fun and refreshing, the perfect addition to summer cocktails and drinks.

Editorial photograph

Designed by: Vijf890

Country: Netherlands

You may also like