by Theresa Christine Johnson on 07/28/2015 | 2 Minute Read
Cocktails just got a little more interesting. This new cordial from a popular supermarket in the Netherlands looks delightfully retro and perfect for a refreshing afternoon drink. Vijf890 designed the bottles, which were the first release in the new organic line.
“JUMBO supermarkets from the Netherlands launched a new private label brand called 'BIOLOGISCH VAN JUMBO' (=organic from JUMBO). Hundreds of 'BIOLOGISCH VAN JUMBO' packs will be launched in JUMBO in the next 2 years. This design for 'siroop' (=cordial) was one of the first to hit the shelves and is screenprinted on glass.”
Siroop almost looks like a vintage soda bottle from the 1950s. Two main fonts are used: a minimal sans serif typeface in all-caps and a whimsical, italicized text with small accents. Combined, Siroop channels the retro vibes but also possesses a modern twist. The cordial bottle is clear, and the bottlecap and screenprint details are a milky, bright white. Against the deep berry or the lemon-lime hue of the beverage, the brand name stands out boldly. Chilled Siroop cordial from JUMBO appears fun and refreshing, the perfect addition to summer cocktails and drinks.
Designed by: Vijf890