Design Nugget #36

by Elizabeth Freeman on 07/27/2015 | 1 Minute Read

Editorial photograph

Did you know that Dr.Pepper created the slogan, "It's Dr.Pepper Time" to promote its beverage? With the bottles including the number sequence, "10,2,4", it let consumers know when "Dr.Pepper Time" was. In addition, a syndicated radio station aired where the slogan was tied into featured tunes. 

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