The Swedish Handicraft Societies, known for their creativity and originality, deserve branding that reflects their artistry. But since their group includes thousands of people in multiple locations, it proved to be a challenge to streamline everything. This is where Snask comes in. Snask started from scratch, building a logotype, symbol, color palette, graphics, patterns, and typography for the entirety of the company.
“The Swedish Handicraft Association have been around for more than 100 years. With over 17,000 members, 22 regional offices and 8 retail shops they had a big challenge to gather everything under one name and one brand.”
“We changed the associations of Swedish Handicraft from old butter knifes and knitting into everything made by hand, thus creating something modern but with a rich history of knowledge and experience. We made a logotype, that could be made by hand flat on a surface as well as built up by any material, as well as an graphic identity.”
