Stella Artois Limited Edition for Cannes Film Festival

by Theresa Christine Johnson on 07/20/2015 | 6 Minute Read

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La première! In honor of the Cannes Film Festival, Stella Artois wanted to do something special, and along with Ukrainian design agency BBDO they decided that it wouldn’t just be the films telling the stories at Cannes.

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Each can (or volume) features a small scene, and the consumer gets to decide what it truly means. For example, the first can could be seen as an absurd accident or a fatal coincidence, and by making the story a bit of a “choose your own adventure” book, it becomes enjoyably interactive.

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The illustrations read almost like a comic book or storyboards, with different parts of each scene scattered across one can. They also have a feeling of movement built into them, with scrolling film reels and motion lines. Stella Artois’ recognizable red and gold appears on each can, with light blue, silver, and black rounding out the images. The cans are a fun twist on the traditional Stella packaging, perfect for special events like Cannes.

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Designed by: BBDO

Client: SUN InBev

Country: Ukraine

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