Staropramen limited edition
by Elena Massucco on 06/08/2015 | 2 Minute Read
The history of the Czech beer Staropramen is deeply connected to its origins and, if asked “What is at the heart of the brand?” the answer would be the capital of the Czech Republic, Prague. True to these words, SUN InBev Ukraine asked agency BBDO Ukraine to create a limited edition of cans inspired by the architecture of Prague by its legends.
The versatility of the city, its narrow streets and the history of its glorious days have been a huge source of inspiration for BBDO. Bringing the beauty Prague to life was not an easy task but the agency beautifully borrowed cues from the architectural styles of the city and used those to decorate the cans. Baroque, Gothic and Art Nouveau are the styles used for these designs- a proper journey through the architectural heritage of the capital. The limited edition cans become authentic pieces of art, need to collect them all.
Creative director: Anze Jereb
Head of Design: Martynas Birskys
Designers: Masha Teterina, Konstantin Kondrashin
Project manager: Iryna KolysnikIryna Kolysnik
Designed by BBDO
Pahnke GmbH & Co. KG