Concepts We Wish Were Real

by Elizabeth Freeman on 06/05/2015 | 10 Minute Read

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The week is finally OVER! Time to celebrate with Concepts We Wish Were Real. 



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 Delicate both on the skin and on the packaging. The lovely concept work by Christian Pannicke is called Aluvia, a line of high-quality hand-crafted natural exfoliating products.The project covers name generation, branding and packaging design. The natural character of the products is brought to life by the use of a sophisticated and clean packaging, differentiated by the use of different pastel colours. The typography and the polka dot patterns are soft and delicate, all the different elements contributing to the creation of a beautiful example of a self-initiated work.

Designed by Christian Pannicke

Country: Germany

Herbs for Health


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Growing a herb garden can seem like a time-consuming task, but Duncan K. Anderson’s concept for Herbs for Health means that anyone can have a green thumb. This all-in-one kit contains everything you need to grow your own parsley, basil, and spearmint, from the soil and seeds to the pots and instructions. The kit aims to educate the buyer about the health benefits of herbs, listing the qualities of each on the side of the pack. An added bonus is that the pot, made of bio paperboard, is self-watering, leaving the consumer with the simple task of adding water when it gets low. 

“The self-watering system makes it easy to grow the plants since there is no need to estimate sensitive water needs. A piece of jute twine connects the pots to a reservoir of water, these soak up the water and keep the soil moist but not saturated. The plants take the water they need which is then replenished from the reservoir.”

The Tetra Rex carton has detailed illustrations of herbs, with splashes of forest green that stand out against the mostly black and white design. The box is packed with information, however, it is laid out on all sides to remain uncluttered. It also features an outer sleeve and inner packaging, giving the buyer a taste of what using the kit will be like. The packaging for Herbs for Health grows and expands, just like the potted herbs it grows. “When packed the contents are housed in an adapted Tetra-Rex which functions as the reservoir for water once the kit is built. At the end of the product's life, it's easy to separate the pieces for recycling. The pots and jute twine are both biodegradable so they can be placed into bio-waste streams along with the soil and plant matter.”

Designed by Duncan K. Anderson

Country: Finland

Dead Horse Beer


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What’s a surefire way to get all your friends together? It might be a little different for everyone, but the promise of some good company and ice cold beers will almost always do the trick. Michael Nguyen’s concept for Dead Horse beer looks like the perfect brew to toast to and enjoy with some of your closest friends.

“Dead Horse is a hypothetical project for a craft beer based in Flemington, Melbourne. The name is based on the Australian colloquial term for tomato sauce, utilising red to represent this, and the motif of flies around a dead horse as a metaphor for the beer bringing your friends together.”

The label is a mix of old and new, combining a bit of minimal and medieval inspiration. There is plenty of white space, simple graphics, detailed illustrations, and a little traditional typeface. Flies are incorporated into all aspects of the design, from the main label, back label, and even the bottle cap. The red and orange hues help the beer stand out and also keep things simple against the black and white elements. The fantastical illustration and simple design would make it especially fitting for those who are looking for something enjoyable, out-of-the-ordinary, yet still completely appropriate for a relaxed night in.

Designed by Michael Nguyen

Country: Australia

The Taste of Adventure


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“I was never able to travel, but I did travel thanks to it.” A delicious wine is one thing, but a delicious wine with tales of adventure accompanying it is another. With the story of an extravagant trip, Interbrand’s concept for a line of wine from Ramón Bilbao takes its consumers on a whimsical journey. Utilizing incredibly detailed illustrations of hot air balloon rides and paddling out to sea, Interbrand has dreamed up a drinkable narrative that feels similar to The Odyssey. 

“We created a distinctive and proprietary conceptual universe inspired by a new brand storytelling: Ramón Bilbao, the spirit of a challenge of adventure and discovery. Set in the 1920's, each vignette of this imaginary trip is trimmed as an over-sized stamp and connected to each other in groups of four. A unique collection, expandable by stages and specially delivered to selected audiences.”

Using the idea of a stamp helps the consumer feel more connected to the journey. It’s as if they’ve received a letter or postcard from this person, telling them all about the most recent adventures. The graphics and illustrations fall perfectly in line with the 1920s setting. While many wines opt to have images of the winery itself on the bottle, the drawings of our hero’s travels on Ramón Bilbao wines transport, excite, and engage the buyer.

Designed by Interbrand

Country: Spain

Poet Baijiu Liquor


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Certain liquors contain an air of mystery about them that is undeniably alluring, and the design for Poet Baijiu Liquor has that dangerous-yet-alluring look to it. The concept, created by Felix Longyang Wang, is for two separate drinks, Poet Baijiu and Poet 20. Both have been created to stand side by side, yet the differences among them create a subtle distinction between the two.

“Poet Baijiu uses the frosted glass bottles as the packaging, and the black and white design of spirit label to reflect the elegance and uniqueness of Poet Baijiu. The Logo uses the original Chinese calligraphy with English Baskerville serif font and looks very harmonious.”

Poet 20, on the other hand, is in a black matte container that is shorter and stockier than a wine bottle. With blood red metallic calligraphy and the same serif typeface, it sets a slightly different mood while clearly belonging to the same family.

“Poet 20 years is a collection of vintage Baijiu, suitable for elite business banquets, private clubs, collectors’ collection and the professional liquor tasting experts. It is the best choice for the successful people. Poet 20 years will overthrow your understanding of spirits, and make your taste up a level. Poet 20’s packaging with the frosted all black round glass bottle, embodies the feeling of calm and elegance. The spirit label’s logo and year use the red foil stamping process, highlighting the differences of the vintage collection level of the spirit. In addition, this spirit package also includes an exalted box, with further highlights the unique and collection value of this spirit.”

Designed by Felix Longyang Wang

Country: United States

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