Yummia Fruit and Vegetable Yoghurts

by Theresa Christine Johnson on 07/02/2015 | 2 Minute Read

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We would love to dig into some of these delicious-looking yogurts! An idea from Mia McCarthy, this yogurt combines fruit and vegetables into it for a healthy treat. With the fruit and veggies on the bottom, Boxer & Co. wants you to feel like you’re digging up these root vegetables right from your own garden.

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“The idea was unique, charming and full of life & flavour, and so, we decided, should be the design. The final concept was a play on the layering of the product inside, (veggie purée on the bottom, yoghurt on top) and the idea of digging up your veggies fresh from the garden. The entire design is hand-crafted and human in its feel, in keeping with the very personal touch that Mia gives to the Yummia brand."

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On top, the lid playfully entices the consumer with the words, “Dig down deep for a fruit & vege treat.” The top half of the container is a color indicative of the ingredients inside, and the bottom half is black, like the dirt from which the carrots, potatoes, and beets were pulled. Images of these veggies rest just below that middle line, with their leafy green tops poking above the ground as the Yummia logo. The fonts and graphics feature wavy, imperfect lines, making each individual cup feel like it’s one-of-a-kind. The yogurt appeals to a health-conscious crowd while still maintaining the identity of a fun, wholesome snack.

Editorial photograph

Designed by: Boxer & Co.

Country: Australia

City: Sydney


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