Sprite® Obey Your Verse
by Elizabeth Freeman on 06/30/2015 | 4 Minute Read
In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Nearly 30 years later, Sprite continues to evolve its role in hip-hop with the launch of 16 limited-edition package designs that pay homage to some of the most admired lyricists of all time.
The first edition of the Sprite "Obey your Verse" Lyrical Collection features inspirational lyrics from rap superstars Drake, Nas, The Notorious B.I.G. and Rakim. The artists were selected based on their reputation for being true to themselves through their music and advancing the culture. Each artist's lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans, which are available now in stores nationwide through the end of summer.