Lyra Bean-to-Bar Chocolate
by Theresa Christine Johnson on 06/30/2015 | 3 Minute Read
I can only imagine that this beautiful, delicate packaging reflects some of the delicious notes found in Lyra chocolate bars. Michal Slovák created the design for this bean-to-bar brand located in Slovakia. Using a colorblock design with deep, rich browns and occasional splashes of color, Lyra’s design is as well-crafted as the chocolate itself.
“Lyra chocolate made of the finest cocoa beans, criollo and trinitario, grown on the plantations in the Middle and South America, was granted an international award Great Taste 2014. This year they decided to place a new line of their own recipe premium products on the market."
"The aim was to rebrand the logo along with creating new packages for the premium products. Simple, playful and extraordinary just like the products themselves and this way distinguishable from the other chocolate. As a result, there are two coated products LYRA BEAN-TO-BAR - 78% DARK BIO and 46% MILK BIO. The new design goes hand in hand with the essence, the taste itself. As the Lyra chocolate flavors are well tuned so do the design of new packages.”
The bars feature a small, centered graphic of a cocoa pod, indicative of the pure ingredients used to create it. Lyra’s logo is a striking dark brown rectangle, which also shows up on bags, business cards, and other items. Jolts of blue and gold appear on packaging or marketing materials, an energetic addition to the varying browns used. The base of the packaging feels like a plain paper bag one might pick up at the grocery store, contributing to the chocolate’s one-of-a-kind and local charm.
Designed by: Michal Slovák
Client: Lyra Chocolate