Featured image for Perfect Alchemy

Perfect Alchemy

by Theresa Christine Johnson on 07/07/2015 | 3 Minute Read

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Mae West once said, “I never worry about diets. The only carrots that interest me are the number you get in a diamond.” It would seem that Perfect Alchemy pasta is perfectly suited for people who identify with West — those who enjoy the best things in all aspects of their lives and won’t settle for less. The brand, designed by Giotto Creative Studio, bucks the trend of using their Italian heritage to sell pasta and takes a completely different route to create an upscale pasta made with care.

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“A fascinating affinity exists between pasta and diamonds. In nature, these irresistibly charming stones originate only in extremely rare and favorable environmental conditions. Just like nature guarantees perfection when making diamonds, so does Pavan in the pasta processing, by virtue of seven decades commitment in research and experiments. A condition of perfect equilibrium that conceives the best of products.”

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The packaging allows the consumer to peek inside a crevice to view the finely created pasta product. An outer casing slides off of the inner box, raising a bar of most other pasta brands that simply box their product up. Instead, Perfect Alchemy is an experience, presented in a revolutionary way.

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Yes, this is pasta, but it is presented in a more esteemed way, using delicate tissue paper to protect the food and having gift box-like packaging. Additionally, the colors used are matte and glossy black with white text and gunmetal accents, which add an air of mystery and class.

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Designed by Giotto Creative Studio

Country: Italy

City: Venice

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