The McBike Concept
by Dieline Author on 06/23/2015 | 2 Minute Read
The fast-food giant McDonalds has brought a clever design for transporting your burger, fries and drink on your fixie! A concept for now, designed by global agency Tribal. The idea was to target those looking to take their fast-food on the go and specific to cyclists. A simple box design that hooks onto a bicycle's handlebars. When opened it unfolds reveling two pockets where the burger and fries stay rested in place.
I'm curious to see how the structure will do under bumps in the road and the non-perfect streets of Los Angeles and New York. A wonderful idea and concept that is simple and brings resolution and availability for those looking to transport their food.
Another update is that the structure and idea has already been seen and done by Master's student Seulbi Kim from Rhode Island School of Design.
"Her design features the same two side pockets for a sandwich and fries as well as a hole at the bottom for drink storage."
One difference is the top of the packaging.
While both bags come together to form a hook, McDonald’s product features an additional slit that allows the customer to slide the box through handlebars.
According to her site, Seulbi created the project as a means to carry fast food more effectively and reduce fast-food packaging by 50%. She told Business Insider that she was not contacted regarding the bag she designed.
“It’s cool to have my design out in the real market but also not really cool to have it copied without my permission,” she told Business Insider.
McDonald’s could not be reached to comment on the product design."
Thought's on this McBike concept?