by Elizabeth Freeman on 06/25/2015 | 2 Minute Read

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Bandar, Hindi for mischievous monkey, was started to bring authentic Indian taste to an American audience the right way and partnered with Interact to bring their products to life. 

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Bandar pays tributes to its roots by incorporating subtle design elements and color schemes that speak to Indian aesthetics. A relatively monochromatic approach make it possible to simplify complicated and overwhelming patterns and colors often seen in Indian design.The Bandar product line utilizes straight-forward, familiar, food photography to entice mainstream potato chip consumers to switch over to this flavorful and healthier snack. By placing elements in a way that is familiar to the American market, Bandar remained approachable to the average consumer.

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Designed by Interact

Country: United States

City: Boulder

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