L'Olio Biologico Cuonzo
by Theresa Christine Johnson on 06/23/2015 | 2 Minute Read
Olive oil has a rich history dating back thousands of years. How can a brand incorporate the product’s past while presenting itself in a modern way? Emmecidue’s uses a contemporary stylistic code with an elegant flair for Azienda Agricola Cuonzo’s organic extra virgin olive oil.
“The goal of the project is to combine a strong boost to innovation with a long tradition of craftsmanship, quality and links with the territory. The company logo is the keystone of the design concept. It has been broken down, deconstructed and rearticulated for becoming distinctive and memorable graphic motif of the new brand image.”
Its wide, burly bottle is clear, allowing the faded green of the oil to glow in the light. There are two labels, one for the traditional olive oil and another for the precious Goccia. A classic serif font is used, mixing matte black, white, and a glossy gold foil. Both labels utilize the same hues with two distinct designs, all of which set the scene and mood for the olive oil.
“The used colors tell about Puglia, a Mediterranean place, made of blinding white, yellow, green and blue (the cathedrals and the dry stone walls, the sun and the wheat fields, the olive groves and the vineyards, the sea). The selected bottle has a soft, enveloping and reassuring shape that balances a strong instance of modernity and uniqueness.”
Designed by Emmecidue
Pahnke GmbH & Co. KG